About
I am currently VP, Creative Director at Paramount in the UK, leading a team of creatives, editors, print and motion designers to create key art and trailers for the launch of original commissions that live across a broad range of channels and platforms including Channel 5, My5, Pluto TV, Paramount+, Apple TV+, Prime Video and Netflix.
Before that I was Creative Director of Comedy Central, Paramount Network and Paramount+ for the UK and International.
And before that I worked on the BBC and UKTV accounts at Red Bee Media for 13+ years as a Creative / Director, alongside directing commercials, sponsorship idents and interactive animation series, all of which paid the bills while I worked on short films and feature scripts having been signed up by a big fancy agent off the back of a short film I made in 2005.
Career highlights so far include launching Tresemmé shampoo across Europe by mistake, filming the iconic 2’s singing “I Will Survive” for BBC Two’s 50th anniversary, standing in a soaking wet field crying with pride at how happy FriendsFest was making Friends fans, learning how to do in-house channel rebrands the hard way by just having to do them, investing heavily in short films instead of property, standing in another soaking wet field crying with shame at how unhappy Comedy Central Live was making Russell Howard fans, discovering that one of the feature scripts I was being paid to develop was actually being funded by a Russian oligarch who I had assumed was a runner every time we’d met, presenting Comedy Central promos to the President in the 52nd floor board room in Times Square, running creative workshops in Singapore and Streatham, very narrowly avoiding hitting Josh Brolin / Thanos with my bike on the canal path in Paddington and winning Turkey of the Week in Campaign magazine the same month as getting a BAFTA nomination. It is what it is, as they like to say on Love Island.
CV
Vice President, Creative Director
Channel 5 / Paramount (2019 - Present)
Leading all creative and branding across the Channel 5 network of TV channels and streaming platforms
Comedy Central & Paramount Network / Paramount+ UK & International (2015 - 2022)
Leading all creative and branding for Comedy Central and launching Paramount+ streaming platform across international markets
Creative / Director
BBC / UKTV / Red Bee Media (2002 - 2015)
Writing and directing campaigns for BBC One, Two, Three, Four, CBBC, CBeebies, Gold, Dave, Watch, Yesterday, Alibi
Commercials Director
Maverick Media (2003 - 2010)
Directing commercials & sponsorship idents for clients including Playstation, Dove, Avon, Ocado, Warner Music and Tresemmé
Writer / Director
Represented by PFD & The Agency, London (2005 - 2013)
'Underdog' starring Finbar Fitzgerald (Ill Manors), Clint Dyer (Sus) and Theo Barklem-Biggs (SAS Rogue Heroes)
'I Want You' starring Louise Brealey (Sherlock) and Bryan Dick (Eric & Ernie), bought by Canal+, HBO and Amazon Prime
'If I'm Spared' based on the short story by Helen Simpson, starring Shauna Macdonald (The Descent)
'This Is Christmas' distributed by Shorts International, bought by Canal+, HBO and Amazon Prime
'Fixers' thriller screenplay commissioned by CineEye Paris
'Bring Me Sunshine' comedy spec screenplay
'Everything I Do' comedy spec screenplay
'Protection' thriller spec screenplay
'Meta4orce' interactive animation series for BBC Switch / BBC Two (BAFTA-nominated)
'ITV Wild' interactive animation series produced by Bloc Media for ITV
'Movie Minutes' animation series for UKTV
Interactive / animation content for EA Games, Playstation & BBC Bitesize
Workshops
Leader of creative workshops in the UK and globally...
'Padded Cell' improvisation workshop for actors & directors (independent, ran for 10 yrs)
'Insights & Ideas' for creative & marketing teams (ViacomCBS International)
'Writing Better Briefs' for creative & marketing leaders (ViacomCBS International)
'Copywriting' for creative teams (Promax)
Awards
BAFTA-nominee and winner of over 100 awards from the Royal Television Society, the Kinsale Sharks, the Clio Entertainment Awards and the Promax UK, Europe and Global Excellence Awards.
See full list here.