The original brief was for a programming stunt of back-to-back Friends on Comedy Central. But we got carried away, and what we pitched resulted in a hugely successful, five year commercial partnership between Comedy Central, Luna Cinema and Warner Bros, bringing the show to life for fans with full scale recreations of all the iconic sets from the show, all executed with a level of detail that even David Crane and Marta Kauffman couldn’t believe when they came to visit.
Credits:
Event Partners: Luna Cinema / Warner Bros
PR & Events Director: Amanda Browne
VP Marketing: Alison Bakunowich, Virg Monaghan, Penny Brough
Agency Partner (Year 1): Premiere
Communications Director (Year 1): Patricia Lodge
Creative: David Marshall, Jonathan Truin, Josh Wright, Gareth Cash, John Pape
Design: Blake Neale, Michael Dring, Maya Raviv, Jeannine Mellonby
Creative Director: Alex Norris
Production Company: Comedy Central UK
Awards:
Promax Global Excellence Awards 'Special Project Award' - Gold
